Amazon has introduced a new feature called the Brand Store quality rating. This tool provides valuable insights into how your Brand Store performs compared to others, along with personalized tips on how to make it even better. You can find these insights in your Brand’s Store insights dashboard.

What Is Brand Store Quality Rating? It shows how your store’s engagement compares to others in the industry and offers suggestions for improvement. Stores with higher ratings often see better customer interaction, meaning visitors spend more time exploring your products and converting.

Amazon provides detailed data through the Brand Store Insights dashboard and gives your store a ranking based on: 

• Average dwell time: How long visitors spend on your store.
• Visitor engagement metrics: Click-through rates, bounce rates, and page views per visitor.
• Peer group comparisons: How your metrics stack up against similar stores.

You Can Improve This Metric By: 

1. Enhancing Your Content: Add high-quality images, videos, and detailed product descriptions to grab attention and keep visitors browsing longer.
2. Simplifying The Navigation: Make an easy-to-use layout with clear categories in your store. This can help visitors find what they need faster, keeping them on your page.
3. Utilizing Promotions: Special offers, limited-time discounts, or featured products can entice visitors to explore more, increasing their dwell time.
4. Updating Content Regularly: Fresh content, like new collections or seasonal updates, encourages repeat visits and longer engagement.
5. Leveraging Customer Reviews: Featuring positive customer feedback or testimonials can build trust and encourage visitors to spend more time exploring your offerings.

How Does It Affect You? If you’re managing a Brand Store on Amazon, this tool is a game-changer. It not only highlights areas where your store is performing well but also points out where you can do better. Improving your store’s quality rating can lead to more engaged shoppers and potentially higher sales.

Next Steps: To take full advantage of this update, start by visiting your Brand Store’s insights dashboard. Check out your current quality rating and review the recommendations provided. Implementing these changes could help boost your store’s performance.

If you need help understanding these new metrics or implementing changes, don’t hesitate to reach out to us. We’re here to help you navigate these updates and ensure your Brand Store is in top shape. Schedule a call with us today to get started!